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Absolute Essentials of Strategic Management | Barry J. Witcher | ISBN: 1032177454, 1138365378, 978-1032177458, 978-1138365377, B07WT6Z1T6

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سال انتشار: 2020

تعداد صفحات: 119

زبان فایل: انگلیسی

فرمت فایل: pdf

حجم فایل: 2MB

ناشر: Routledge

Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.

The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally.  

This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.