In the name of of Allah the Merciful

دانلود کتاب پیشرفت ها در بازاریابی دیجیتال و تجارت الکترونیک

Advances in Digital Marketing and eCommerce: First International Conference, 2020 | Francisco J. Martinez-Lopez, Steven D'Alessandro | ISBN: 3030475948, 978-3030475949, 978-3030475949, B088BNFZPF

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سال انتشار: 2020

تعداد صفحات: 230

زبان فایل: انگلیسی

فرمت فایل: pdf

حجم فایل: 8MB

ناشر: Springer

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.