بِسْمِ اللَّهِ الرَّحْمَنِ الرَّحِيمِ

تسلط بر توسعه تجارت جهانی و مدیریت فروش

Mastering Global Business Development and Sales Management | Thomas A. Cook | ISBN: 1482226235, 978-1482226232, B08D2KVJFD

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سال انتشار: 2021

تعداد صفحات: 362

زبان فایل: انگلیسی

فرمت فایل: pdf

حجم فایل: 12MB

ناشر: CRC Press

Mastering Global Business Development and Sales Management focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. This book differentiates itself by providing the essence of international sales management.

•Shows how to develop a marketing and sales strategy for globalization

•Details regional versus country-specific profiles

•Explains what all sales personnel need to know about export trade compliance, logistics, and supply chain operations

•Provides sales and negotiation skill sets