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Social Media Strategy Third Edition, Keith A Quesenberry, 1538138174, 978-1538138175, 9781538138175, 1538138166, ‎ 978-1538138168, 9781538138168, B08FF8B2GD

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English | 2021 | PDF | 7 MB | 493 Pages

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Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer holds the power. This new edition presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consumer influence for the good of the brand. Examples from small businesses, large corporations, and non-profit organizations provide real-world statistics in an accessible and highly practical text

This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach supplemented with updated statistics, features, tactics, and social media platform options

New features include

    Expanded discussion of social media careers, ROI, social media plan outline, crisis communication, and content creation
    Chapter Checklists that challenge students to seek out latest developments in rapidly changing social media
    Key Concepts sections appear at the end of chapters as an easy study reference
    Full Glossary of all key concepts, including more than 125 new terms
    Ethics-focused questions and new brand examples in each chapter
    Coverage of new developments such as TikTok, AI and messenger chatbots, as well as links to professional certifications from Hootsuite, HubSpot, Facebook, Google, and more